Merch
Spring 2024
In early 2024, my team and I began rebranding Rockharbor. The rebrand was scheduled to go live in September 2024, but we chose to tease the new color – blue – in April 2024 with a merch launch. The Spring Collection included a tshirt, hoodie, trucker hat, and tote bag. The hoodie almost completely sold out on day one and was immediately reordered.
Marketing
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Tech Sheets
Fall 2024
Our Fall Merch launch coincided with the launch of our rebrand on September 8, 2024. To emphasize our new look, we launched a blue crewneck with an embroidered front pocket, a new canvas tote with blue screen print, and a new black, flat-bill embroidered hat. The crewneck sold out within two days.
