Costa Mesa, CA · firstname.lastname@example.org · 334.202.9540 brookenicholsoncreative.com · download portfolio
Skillful and dynamic writer equipped with a recently attained BA degree in Journalism and extensive experience in ministry, the social sector and sales industry; proven to excel in a fast-paced, team-oriented work environment while effectively managing multiple projects simultaneously. Adept at leveraging strong communication skills to comfortably develop brand language and voice through clear and concise writing. Experienced in newswriting, feature writing, and writing copy for social media and email marketing.
Auburn University Auburn, Alabama
Bachelor of Arts in Journalism August 2017
Highlands College, Evening Auburn, Alabama
Pastoral Leadership August 2016-May 2017
Assistant Store Manager, Events Lead Newport Beach, California
Kendra Scott, LLC October 2018 – April 2019
Worked closely with Store Manager to creatively drive business through philanthropic donations, Kendra Gives Back events, Color Bar™ parties, and off-site events. Led in-store and off-site events by ensuring team members know their roles during the event and by providing refreshments.
Oversaw philanthropic donations by corresponding with over 100 businesses and nonprofits through email to maintain partnerships and increase profitability. Ensured donation requests were filled at least 1 month prior to the event date. Constantly developed new contacts through donations and booking in-store partnership events to maximize profitability.
Communicated daily with Store Manager, District Manager, Home Office communications team, and 8 sales associates to understand and execute sale strategies, initiatives and event campaigns.
Lead staff of 8 and delegated tasks to develop team members while ensuring productivity and excellent customer service.
Executed inventory procedures (receiving, transferring, processing, damages, etc.). Maintained accurate inventory levels by leading annual inventory, two cycle counts, and two rebalances.
Oversaw payroll for 8 team members, verified timecard accuracy, and approved time off requests using ADP. Ordered, maintained and organized office supplies from Kendra Scott and Staples Advantage.
Creative Team Intern Costa Mesa, California
Propel Women May 2018 – August 2018
Played integral role in the rebranding process of the nonprofit organization, which empowers women to succeed and achieve personal goals. Curated brand photography guidelines by gathering photography inspiration categorized by tone, composition and content. Wrote clear and concise copy for photography brand guide by explicitly defining the brand’s photography aesthetic.
Wrote copy for 10 Propel Newsletter emails, social media, and web content for marketing purposes to generate brand awareness and persuade community members to take action. Edited copy to ensure clarity, proper grammar, and that all email marketing was consistent in message and in voice.
Assumed role of production assistant during three photoshoots. Scouted photoshoot locations, corresponded with models and photographers, coordinated schedules, gathered props, and assisted photographer during photoshoots.
Selected images to correspond with published articles, aligning with both article content and the photography brand guide.
Executed editing duties and enhanced images through Adobe Photoshop and Lightroom to improve brand presentation; implemented images into materials designed for the program and the aforementioned marketing techniques.
Tracked email marketing and editorial analytics through Google Analytics to measure reader engagement and adjust content to attract a broader audience.
Social Media Marketing Intern Birmingham, Alabama
Church of the Highlands, Main Campus September 2017 – May 2018
Established a schedule for social media posts and managed 3 social platforms through utilization of Sprout Social, which in total had the potential to reach approximately 76,000 followers.
Developed 3 innovative social media marketing campaigns. Drafted and edited social media copy over 100 posts to promote conferences, leadership events and sermons held by the church.
Leveraged proficiency in Adobe Creative Suite and photography used in 10 social media posts to promote “The Daniel Dilemma” by Chris Hodges on Church of the Highland’s Facebook, Instagram and Twitter.
Creative Team Intern Costa Mesa, California
Propel Women May 2017 – August 2017
Acted as production assistant to photography volunteer to conceptualize, plan and execute 5 brand photoshoots.
Oversaw editorial content by corresponding with contributing writers, scheduling article publication dates, and copyediting 30 articles to ensure clarity, proper grammar and consistency in message and in voice.
Drafted and edited copy for 8 Propel Newsletter emails, social media, and website marketing purposes to generate brand awareness and recapitulate 2 Propel events.
Assisted in researching, comparing and the selection of merchandise to coincide with the rebrand initiative.
Wrote 2 published articles for Propel Women with reached over 5,000 viewers.
MOTION Promo Team Leader Auburn, Alabama
Church of the Highlands, Auburn Campus January 2017 – May 2017
Conceptualized and photographed a total of 5 promotional photoshoots for the monthly church youth service and ensured all practices aligned with the standards set by the church. Gathered required materials and completed each shoot within budget and on schedule.
Exhibited strong leadership and technical skills by overseeing all aspects of each project from conception to completion, including: scheduling, photographing, image editing using Adobe Lightroom, budgeting, organization, and workflow.
Key Holder Newport Beach, California
Kendra Scott, LLC May 2018 – September 2018
Sales Associate Birmingham, Alabama
Kendra Scott, LLC October 2017 – May 2018
Sales Floor Manager Auburn, Alabama
Behind the Glass, LLC June 2015 – May 2017
Areas of Expertise
Effective Communication: Experienced in writing, copy editing and content development. Proficient in AP Style, grammar and word usage. Proven strengths in relationship development, active listening, adaptability, and presentation. Outstanding capacity to assess client needs and ensure top levels of satisfaction.
Marketing Savvy: Accustomed to managing and building company social media accounts to enhance awareness of events and brand reputation. Proven success in developing strategic email and social media content for a range of subjects.
Concept Generation: Diverse creative background that involves developing digital marketing campaigns for nonprofit organizations in the social sector. Possess excellent judgment regarding writing, editing, photography aesthetics, and implementing strategic process improvements in a corporate setting.
Additional Strengths: Technically proficient in Microsoft Office, Sprout Social, Google Suite, Slack, Trello, Teamwork, Basecamp and ADP. Skilled in photography and photo editing using Adobe Photoshop, Lightroom, Premier Pro, and InDesign. Proficient in social media platforms, including Instagram, Facebook, Twitter and Blogging. Obtain the required acumen to rapidly learn, comprehend, and apply new software.