Capital Campaign
Next Chapter:
For the Next Generation
March - July 2024
Branding & Design
Lindye Galloway’s design renderings for the building focused on creating a warm and welcoming environment, created through neutral walls and dark wood accents. The design for the Capital Campaign needed to coorelate with Lindye’s vision: simple, clean, warm, and fresh.
My graphic designer and I chose an off-white background with a black border and a simple serif font–MADE Mirage–as the primary branding for the Capital Campaign. All deliverables fell into this brand.
Social Media Campaign
Our primary goal with social media was to show our community the vision for the Next Chapter, keep them informed on the fundraising progress, and celebrate the various milestones of the building remodel.
Email Campaign
Our primary goal with email marketing was to provide greater detail of our financial goals for the Capital Campaign and to activate donors. Email communication was more aggressive. I included financial updates each week and used strong calls to action.
Patio Build
For 4 weeks, Rockharbor’s outdoor patio housed a sample display of furniture, lime-washed walls, and lighting sconces to showcase how the remodel will look. Two sample walls were built, with vision for four key building areas on each side, including The Box (a medium-sized gathering space for events and courses), the Kids Area, The Cafe & Lobby, and The Centre (the main gathering space).
